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Nokia (NOK) on Tuesday began ramping up its efforts to compete with both Spotify and iTunes by announcing a new Nokia Music+ service that Lumia smartphone owners can subscribe to for $3.99 per month. Music+, which is an enhanced version of the free Nokia Music service the company launched last year, removes the free service’s limits on how many specialized mixes users can download and effectively lets Lumia users have as much offline music on their smartphones as they want. The new subscription service also significantly boosts the sound quality of music and Nokia claims that it “allows you to download music at six times the existing quality” and lets you “set rules to only download high quality when you’re on WiFi.” Nokia says the new service will roll out over the next few weeks.
Nokia’s music-streaming service on its Lumia handsets is getting a bit of a boost, putting it directly in the sights of competing services like Pandora One and Spotify.
According to a blog post from Nokia’s Ian Delaney today, the company is officially unveiling a new “Nokia Music+” service that basically serves as an add-on to the smartphones’ existing radio music capabilities.
For those unaware, Nokia’s Mix Radio service delivers a ton of playlists – put together by an actual team at Nokia – that Lumia smartphone owners can browse through and jam at their convenience. Users can skip songs and, better yet, download a limited number of songs to their devices for offline playback.
The new Nokia Music+ service unlocks unlimited song skips and downloads for those that pony up a $3.99 monthly subscription fee.